Why Water?
Besides being the element that gives us ALL life, water CAN BE SEEN AS A SYMBOL FOR solid design principles:
Clarity - Design should be uncomplicated and coherent, CLEAN AND CLEAR. BEAUTIFUL IN IT'S OWN RIGHT.
Fluidity - As Bruce Lee said, “Empty your mind. Be formless, shapeless, like water.” While style is important it should not be restrictive.
Originality - fresh and PURE, combining our creativity and individual perspective; like water, design should have it’s own source.
Adaptability - EVER-changing and growing and never becoming fixed; design should be reactive and adaptive flowing through all channels AND should be absorbed at each touch point.
Power - It should impact and impress.
BE WATER, MY FRIEND...
CLIENTS:
